APA (7th ed.) Citation

Kerin, R. A., Mahajan, V., & Varadarajan, P. (1990). Contemporary perspectives on: Strategic market planning. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Vijay Mahajan, and P.Rajan Varadarajan. Contemporary Perspectives on: Strategic Market Planning. Boston: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Contemporary Perspectives on: Strategic Market Planning. Allyn and Bacon, 1990.