Marketing research : Text and cases

Marketing research : Text and cases

Bibliographic Details
Main Author: Boyd, Harper W
Other Authors: Westfall, Ralph
Format: Book
Published: Illionis : Irwin,Inc. , 1989
Edition:Seventh edition
Subjects:
Marketing research
Marketing research > Case studies
Description
Physical Description:816p. : ill ; 24cm.
ISBN:0256068135

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