Marketing management : A strategic approach with a global orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
Irwin/McGraw-Hill ,
1998
|
| Edition: | Third edition |
| Subjects: |
| Physical Description: | 547p. : ill ; 25cm. |
|---|---|
| ISBN: | 0071154299 |