Direct hit : Direct marketing with a winning edge

Bibliographic Details
Main Author:	Stone, Merlin
Format:	Book
Published:	London : Pitman Publishing , 1995
Subjects:	Customer relations Database marketing Direct marketing

MARC


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100	0		\|a Stone, Merlin
245	1	0	\|a Direct hit : \|b Direct marketing with a winning edge \|c Merlin Stone
260			\|a London : \|b Pitman Publishing , \|c 1995
300			\|a 316p. ; \|c 24cm.
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650	0	0	\|a Database marketing
650	0	0	\|a Direct marketing
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