APA (7th ed.) Citation

Hankinson, G., & Cowking, P. (1996). The Reality of global brands: Cases and strategies for the successful management of international brands. McGraw-Hill.

Chicago Style (17th ed.) Citation

Hankinson, Graham, and Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. London: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Hankinson, Graham, and Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. McGraw-Hill, 1996.