APA (7th ed.) Citation

Parasuraman, A. (1986). Marketing Research. Addison-Wesley Publishing Co.,Inc.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing Research. Reading,Massachusetts: Addison-Wesley Publishing Co.,Inc, 1986.

MLA (9th ed.) Citation

Parasuraman, A. Marketing Research. Addison-Wesley Publishing Co.,Inc, 1986.

Warning: These citations may not always be 100% accurate.