APA (7th ed.) Citation

McGovern, I. (1996). Marketing: A Southeast Asian perspective. Addison-Wesley Publishing Co..

Chicago Style (17th ed.) Citation

McGovern, Ian. Marketing: A Southeast Asian Perspective. Singapore: Addison-Wesley Publishing Co., 1996.

MLA (9th ed.) Citation

McGovern, Ian. Marketing: A Southeast Asian Perspective. Addison-Wesley Publishing Co., 1996.

Warning: These citations may not always be 100% accurate.