APA (7th ed.) Citation

Bowersox, D. J., & Cooper, M. (1992). Strategic marketing channel management. McGraw-Hill,Inc..

Chicago Style (17th ed.) Citation

Bowersox, Donald J., and M.Bixby Cooper. Strategic Marketing Channel Management. New York: McGraw-Hill,Inc., 1992.

MLA (9th ed.) Citation

Bowersox, Donald J., and M.Bixby Cooper. Strategic Marketing Channel Management. McGraw-Hill,Inc., 1992.