APA (7th ed.) Citation

Lancaster, G. (1994). Marketing fundamentals. Butterworth Heinamann Ltd.

Chicago Style (17th ed.) Citation

Lancaster, Geoff. Marketing Fundamentals. Oxford: Butterworth Heinamann Ltd, 1994.

MLA (9th ed.) Citation

Lancaster, Geoff. Marketing Fundamentals. Butterworth Heinamann Ltd, 1994.

Warning: These citations may not always be 100% accurate.