APA (7th ed.) Citation

Rapp, S., & Collins, T. (1997). Maxi marketing: The new direction in promotion,advertising & marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Tom Collins. Maxi Marketing: The New Direction in Promotion,advertising & Marketing Strategy. New York: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Rapp, Stan, and Tom Collins. Maxi Marketing: The New Direction in Promotion,advertising & Marketing Strategy. McGraw-Hill, 1997.