APA (7th ed.) Citation

Thomas, R. J. (1996). New product success stories: Lessons from leading innovetors. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovetors. New York: John Wiley & Sons, 1996.

MLA (9th ed.) Citation

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovetors. John Wiley & Sons, 1996.