Kotler, P. (1994). Marketing management: Analysis,planning,implementation and control (8th edition.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis,planning,implementation and Control. 8th edition. London: Prentice-Hall, 1994.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis,planning,implementation and Control. 8th edition. Prentice-Hall, 1994.
Warning: These citations may not always be 100% accurate.