APA (7th ed.) Citation

Kinnear, T. C., & Taylor, J. R. (1994). Marketing research: An applied approach (Fourth edition.). McGraw-Hill,Inc..

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. Fourth edition. New York: McGraw-Hill,Inc., 1994.

MLA (9th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. Fourth edition. McGraw-Hill,Inc., 1994.