APA (7th ed.) Citation

Loudon, D. L., & Bitta, A. J. (1993). Consumer behavior: Concepts and applications. MacGraw-Hill,Inc..

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J.Della Bitta. Consumer Behavior: Concepts and Applications. New York: MacGraw-Hill,Inc., 1993.

MLA (9th ed.) Citation

Loudon, David L., and Albert J.Della Bitta. Consumer Behavior: Concepts and Applications. MacGraw-Hill,Inc., 1993.