APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1994). Marketing management: Strategies and programs (Fifth edition.). McGraw-Hill,Inc.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Fifth edition. New York: McGraw-Hill,Inc, 1994.

MLA (9th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Fifth edition. McGraw-Hill,Inc, 1994.