APA (7th ed.) Citation

Humes, J. C. (1992). The Ben Franklin factor: Selling one to one. William Morrow.

Chicago Style (17th ed.) Citation

Humes, James C. The Ben Franklin Factor: Selling One to One. New York: William Morrow, 1992.

MLA (9th ed.) Citation

Humes, James C. The Ben Franklin Factor: Selling One to One. William Morrow, 1992.

Warning: These citations may not always be 100% accurate.