Search Results - Ries, Al

Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    Marketing warfare [

    Marketing warfare [ by Ries, Al

    Published 1991
  2. 2
    Horse sense [ the key to success is finding a horse to ride

    Horse sense [ the key to success is finding a horse to ride by Ries, Al

    Published 1991
  3. 3
    Bottom-up marketing

    Bottom-up marketing by Ries, Al

    Published 1989
  4. 4
    The 11 immutable laws of internet branding

    The 11 immutable laws of internet branding by Ries, Al

    Published 2000
  5. 5
    Positioning : the battle fir your mind

    Positioning : the battle fir your mind by Ries, Al

    Published 2001
  6. 6
    The fall of advertising and the rise of PR

    The fall of advertising and the rise of PR by Ries, Al

    Published 2002
  7. 7
    22 immutable laws of branding

    22 immutable laws of branding by Ries, Al

    Published 1998
  8. 8
    The 22 immutable laws of marketing

    The 22 immutable laws of marketing by Ries, Al

    Published 1993
  9. 9
    The 11 immutable laws internet branding

    The 11 immutable laws internet branding by Ries, Al

    Published 2001
  10. 10
    The origin of brands : discover the natural laws of product innovation and business survival

    The origin of brands : discover the natural laws of product innovation and business survival by Ries, Al

    Published 2004