Search Results - Kumar, Nirmalya

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  1. 1
    Marketing as strategy : understanding the CEO's agenda for driving frowth and innovation

    Marketing as strategy : understanding the CEO's agenda for driving frowth and innovation by Kumar, Nirmalya

    Published 2004
  2. 2
    Value merchants : demonstrating and documenting superior value in business markets

    Value merchants : demonstrating and documenting superior value in business markets by Anderson, James C. 1953-

    Published 2007
    Other Authors: “…Kumar, Nirmalya…”