Goodwill or good will may refer to:
* Goodwill (accounting), the value of a business entity not directly attributable to its assets and liabilities
*Goodwill ambassador, occupation or title of a person that advocates a cause
* Goodwill Games, a former international sports competition (1986–2000)
* Goodwill Industries, a non-profit organization
* Goodwill tour, a tour by someone or something famous to a series of places
* The Goodwill, a post-hardcore band from Long Island, New York formed in 2001
* , a United States Navy patrol boat in commission from 1917 or 1918 until the end of 1918
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